SEO TOOLS FOR DIGITAL MARKETING

Today easy to use and fast and free SEO tools are available in the market.

Here is the list of 15 Free SEO Tools For Digital Marketing :-

1. Google PageSpeed Insights

(Check the speed and usability of your site on mobile and desktop)

Just Enter your website URL and it will test loading time / performance for multiple devices like desktop and mobile. This tool also suggest you to optimise and improvement tips. Mobile results is based on User experiences / graphics & fonts sizes and loading.

More than 80+ score assumed good for a healthy / fast website, A good PageSpeed score also help to improve website indexing in Google, because as per google humming bird algorithm fast website loading will boost the google ranking.

Moz Local Listing Score

(Check how your local business looks online)

MOZ fetch data from various 15+ sources including Google / Foursquare / Facebook & Yahoo etc. All data create a score your business on how it looks online.

3. Google Analytics
(Complete Web stats and search insights)

In addition to tracking pretty much every bit of traffic you could imagine on your website, Analytics also surfaces many keyword insights as to which terms people use to land on your pages.

4. Google Webmaster Tools + Bing Webmaster Tools

(Constant website analysis, alerts, and error reports)

These webmaster tools help give you a taste of what the two top search engines think of your site. It’s helpful to see any bugs, alerts, and indexing issues.

5. Keywordtool.io
(More than 600+ keyword ideas based on a single keyword)

Enter a keyword and get huge / useful long-tail keyword results ordered alphabetically.

6. Open Site Explorer

(Comprehensive link analysis)

The free version of Open Site Explorer gives you a quick look a full range of link analysis, including a look at the most impactful links coming your way and your most linked-to pages.

7. Google Keyword Planner

(Know what people search for)

Enter a keyword or group of keywords into the tool, and Google will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered.

8. Google.com in an Incognito Window

(Discover auto-fill opportunities)

Searching Google.com in an incognito window will bring up that all-familiar list of autofill options, many of which can help guide your keyword research. The incognito ensures that any customized search data Google stores when you’re signed in gets left out. Incognito may also be helpful to see where you truly rank on a results page for a certain term.

9. Google Trends

(Changes in search volume for key terms)

A quick browse or search through Google Trends can show you the hockey-stick rise of potential terms and SEO opportunities for your content.

10. QuickSprout Website Analyzer

(Full analysis of your website)

The QuickSprout tool does a comprehensive look at just about everything: SEO optimization, speed, tags, keywords, social, links, and even competitor comparisons.

11. Schema Creator

(Uber-customize the way your search results appear)

Create custom code so that your reviews, events, organizations, and people are displayed the way you want on search pages. Once you’ve created your schema code, copy and paste to your website, or try the free WordPress plugin for an even easier implementation.

12. SimilarWeb
(View site stats for any domain)

Use this tool to compare traffic between two websites, a helpful tool for competitor research.

13. SERPs Rank Checker

(See where your site ranks for certain terms)

You can run Rank Checker one of two ways: Input your keyword and your website and see where you land, or leave the website field blank to view the top-to-bottom list of results for a keyword.

14. SEO Site Checkup

(Audit and score for your website)

Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.

15. Find Broken Links

(Discover errors on your site)

The link report from Ninja Internet Marketers combs through your whole site and highlights a number of link insights, including the internal and external links that need fixing.

SEO Latest Updates and SEO Techniques

 Best SEO Techniques

SEO TECHNIQUE I: ON PAGE OPTIMIZATION


        Use keywords in the page title.
        Use different title and meta tags for each page.
        Use file names that contain key phrases. For example www.businessname.com/bankruptcy-attorney.html
        Use keywords in the 'anchor text' links.
        Use alt tags to fill all of the images and title of the links.
        Do not use underscores in long file names, use hyphens (-).
        Use headers (h1, h2, h3) to define the content and importance placed on these keywords.
        Use best technology for the page to load faster and the user does not have to wait.
        Use site map (for the user), other XML (for search engines)


SEO TECHNIQUE II: PROVIDE ORIGINAL & QUALITY CONTENT


After Google Panda Update content is termed as King to rank higher on the search engines. Be careful about the density of keywords and phrases and maintain a balance between what visitors and search engines looking for.

        You should provide original content or information.
        Content should provide complete and comprehensive coverage of the topic.
        The content should be something that you would want to share or recommend.

SEO TECHNIQUE III: KEEP UPDATING YOUR SITE

The more often search engines index websites continually changing content, so if we keep quality content, and creating a level of acceptable data, the climb in the search engines will be faster.


SEO TECHNIQUE IV: SOCIAL NETWORKING SITES & BLOGS


It is important to create a virtual community that generates changing and dynamic content for your website. This is basically to manage and maintain a blog  or be a member of a social networking site like Facebook, twitter & linkden.


You can optimize your social media profiles for search by following below steps :

        Be active – Keep updating your social profiles like you do with blogs and websites.
        Engage with your followers & fans - Engaging with others will keep your profile updated.


SEO TECHNIQUE V: ARTICLES, CLASSIFIEDS, FORUMS

Write articles, reports, comments on other websites and give feedback in forums ....& add a link of your website where ever you post articles or write your feedback.


SEO TECHNIQUE VI: PROMOTE YOUR WEBSITE


You need to always talk about your blog or website. Organizing online contests giving a prize for the best web design, or the best design for a logo, always gives publicity to the organizer. So use your own ways to be famous as this will increase traffic to your website.


SEO TECHNIQUE VII: OFFLINE PROMOTION OF YOUR WEBSITE


Publish about your website or blog in newspapers, magazines, etc., Attend conferences and seminars.  If somebody read your article in the newspaper is very probable that visits your site. Word of mouth is still an effective technique to promote your website.


SEO TECHNIQUE VIII: TRACKING PERFORMANCE OF KEYWORDS


Keep monitoring the traffic generated by your website. Use Google Analytics for the same. You can know about the low-performing keywords & eliminate them.

But be cautious as changing keywords may take a long time to be noticed, for better or for worse, and you have to analyze the results well before embarking on a radical change.

Top Google Ranking Factors + SEO in 2015

You Know That Internet users are Growing very Fast Currently 3 Billion Peoples use Internet Daily and More Than 350 Million Sites Launch Per Year wow Amazing So That’s Mean There is Too Many Competition and For Making your Site on Top you have to work Hard and Learn Important Google ranking Factors to Get Huge Organic Traffic on your Blog/Site.

50 Most Important Google Ranking Factors

1 : Domain Age :- Google use Domain Age to Rank a Site Like if your Site is 3 Months Old and your Competitor Site is 8 Months Old Then Your Competitor will Get Better Ranking in Google Search.

2 : Domain Authority :- Google Use Domain Authority to Rank a Site Like Facebook Domain Authority is 100 That,s Amazing 100 out of 100 But it is not Easy to get 100 But if your Blog Authority is More Than 40 Then it,s Good.

Check your Domain Authority : Moz.com/researchtools/ose/

3 : Keyword in Domain Name :- Having Keyword in Domain Name will Give Google a Positive Signal Like MyBloggingPlanet.com Have Blogging as Keyword in URL

4 : Top Level Domain :- Google and Bing Both Use This that Top Level Domain Like .Com,.ORG or .Net domain will get Better Ranking in International Searches

5 : Country Level Domain Name :- Usually Country Level Domain Use for Business Like xyz.in ,xyz.us or xyz.au or any Other so Give them a Better Ranking from Their Country Searches like .us will Get more Traffic from United States

6 : Domain History :- Domain History Even Every Search Engine Use This Like you have Domain which was Get a Dmca Complaint or any other Penalty in Past then you will not get top Ranking in Google Easily
.
7 : Keyword in Title Tag :- Having Keyword in Title Tag will Increase your Blog Ranking

8 : Keyword in Post Link URL :- Helps to Get in top with That Keyword in Google Search

9 : Keyword in Post First 100 Words :- Google See First Paragraph Very Deeply so having Keyword in first 100 words Can Increase Chance for Betting Ranking.

10 : Keyword in Post Meta Description :- Must add Keyword in Meta Description it will also increase Chances for high Ranking

11 : Keyword Stuffing :- Google Hates Keyword Stuffing Like adding a Single word again and again without need Called Keyword Stuffing.

12 : Content Length :- More words Can Describe a Content topic Deeply so Google Use This Factor Mean More Than 2000 words Post will Get Higher Ranking Below is Graph which show how many words are best to Get in 1st Page.

13 : Page Loading Speed :- Google Love Those Site Which are Fast and you can,t Even Think that Just by Increasing your Blog Speed How much your Traffic will Increase

14 : Duplicate Content :- if you have Duplicate Posts Then Forget about Getting Organic Traffic Because no Search Engines Like Duplicate Content.

Duplicate Content Checker : Copyscape

15 : Duplicate Meta Description :- Duplicate Meta Description can Lose your even awesome Post Ranking in Recently Google says Create a Unique Meta Description for Every Post or Leave it Google will Create it itself.

16 : Page Loading Speed in Chrome :- As every Google Chrome User Know that Chrome is Faster than any Other Browser so Google take it very Seriously if your Site is Loading Slow in Chrome

17 : Alt Attribute Tag in Images :- ALT Tag Help Google to Index your Blog Image and Help to add them with right Keywords

18 : Site Updates :- Google Love Those Site Which Updates Daily or 2 Times in a Week

19 : Out Bound Links Quality :- Google also Love Good Authority site Outbound Links it,s Help Google to Determine your Post Quality Example : CNN ,MSN Like These Authority Sites

20 : Quality Internal Links :- Quality Internal Links help Google to Index your all Blog Pages and also Help to get high Ranking.

21 : Grammar Mistakes :- Google hates Grammar mistakes because Grammar mistakes irritate Peoples and Google want us to create user friendly posts

22 : Multimedia in Post :- Google give those Sites Higher Ranking which have Images,Videos,Info-graphics or any Other Multimedia

23 : User Engagement :- User Engagement is Very Necessary and Every Search Engines take it very Seriously to Keep the Search Quality on Top.

24 : Affiliate Links :- Google hates that Blog which are full of Affiliate links so never add more than 2 Affiliate Links in any Post.

25 : Post URL Link :- Short Post URL,s get better Ranking then long Post URL,s

26 : XML Site Map :- XML sitemap is best according to Google to Submit it on webmaster Tools and Help to Index your Site all Posts.

27 : User Friendly Layout :- Google Loves Those Sites which are User Friendly and with Easy Navigation

28 : Domain Trust Rank :- Domain Trust Rank is Provided by Moz and Google Use this to Rank a Site

29 : Number of Pages :- Yes it,s also an Factor But not Necessary

30 : SSL Certificate :- SSL Certificate Sites get Better Ranking Because It Give a Signal that your Blog is Completely Secured and Google Like Those Sites which care about their visitors Privacy

31 : HTTPS :- From Last 2 Months Google Giving a Better ranking to those site which are on Https Instead of Http.

32 : Mobile Friendly :- This is most Important Google Ranking Factor and This Factors is For Mobile users now Google will Only Show Mobile Friendly Sites to Smartphone Users in Google Search.

33 : BackLinks Domain Age :- Backlinks from Old Blog are More Powerful then new blog,s

34 : BackLinks from .edu or .gov :- Matt Cutts Says : Ltd are not a Factors into Site Importance and Google dose not rank a site with Domain Name.

35 : BackLinks from Competitors :- Backlinks From Competitors are Super Powerful and Can Give Instant Boost in Organic Traffic.

36 : Natural Backlinks :- Natural Backlinks are Awesome way to Increase Ranking and will Show Results in Few Days.

37 : Backlinks from Bad Neighbors :- Links from Bad Neighbors are Extremely Painful for any Blog and Can get Penalty

38 : Do-follow Backlinks :- Do follow Links Increase your Ranking in all Search Engines.

39 : No-Follow Backlinks :- No follow Links are Not a way to Increase Ranking But Increase your Links Quantity and Increase Blog Domain Authority

40 : Guest Post Links :- Guest Posting is Nice way to get Quality do-follow Backlinks to your Blog.

41 : Broken Links :- Having too Many Broken Links are Extremely Negative Signal for Search Engines and can case Penalty or Decrease in Ranking

Check Broken Links : Indiabook.com/webmaster/link.html

42 : Selling Links :- Google hates Those Site which Sell Links or have too many Affiliate Links

43 : Dmca Complaints :- Google Down rank for Those Blogs which have Dmca Complaints.

44 : Social Signals :- Many Blogger Know That Social Media Give No-follow Links but Recently Google Says that Google also Use Social signals to rank a Site.

45 : Fresh Articles :- Google Love Fresh Contents Like Images,Text,Video or any Thing

46 : Repeat Traffic :- If your Same Readers are Coming Back to your site That,s Give a Positive Signal that Your Blog is hub of Quality and Unique Content

47 : Bookmarks in Google Chrome :- As Many of Know Google use Chrome Data to Improve Their Search and if any One Bookmarks your Blog/Site Page in Chrome Then it,s Great Signal to Google to Determine that you have Quality Content

48 : Dmoz Listed :- Dmoz is Google Top Trusted Website directory and in this advance world dmoz still checks every site manually so Google Trust those sites which are Listed in Dmoz.
Dmoz.org

49 : Google +1’s :- Google Use Google Plus +1 to Rank a Site that,s Mean if you have more +1 then Chance to Get Good Ranking depends on Post Quality

50 : Adult content or illegal words :- Sites with adult Content and illegal words Like Hacking,Phishing won,t Get higher ranking in Google.

2016 SEO Tips for Blogspot - Top SEO Tips and Tricks

META DESCRIPTIONS (SEO TIPS FOR BLOG POST OR BLOGGING TOP SEO TIPS AND TRICKS)

You ought to give Meta Description in every post you distribute. Meta Descriptions are 2-3 lines portrayal of your web journal. It is useful for Search Engine Optimization in light of the fact that it helps web search tool to comprehend your site in 2-3 lines. In the new Interface of GoogleBlogger it simple to include a custom portrayal. While you are distributed another post you can just include 2-3 lines in the depiction box on the right sidebar.

2 SEO TIPS FOR BLOGGER OR BLOGSPOT: – KEYWORDS
(SEO TIPS FOR BLOG POST OR BLOGGING TOP SEO TIPS AND TRICKS)

Catchphrases assume a critical part in Search Engine Optimization. As the vast majority onlysearch for watchwords. So you ought to have At minimum 2-3% magic word thickness. It implies on the off chance that you have a website of 500 words you can utilize 10 to 15 catchphrases from the online journal. Anyway please maintain a strategic distance from magic word stuffing. Decisive word stuffing means individuals put such a variety of watchwords in their line so your web journal begin getting to be good for nothing. It would seem that peruser is simply perusing the pivotal words.

3 SEO TIPS FOR BLOGGER OR BLOGSPOT: – PERMALINKS

(SEO TIPS FOR BLOG POST OR BLOGGING TOP SEO TIPS AND TRICKS)

Permalinks are one of the best SEO tips. It is the first thing which is seen by the SearchEngine. Furthermore, now BlogSpot likewise give you to tweak it. You ought to exploit it. The connection ought to be close to 50 characters and clarifies everything about your online journal. Your Permalinks ought to additionally contain some vital essential words of your online journal.

4 SEO TIPS FOR BLOGGER OR BLOGSPOT: – POST TITLE

(SEO TIPS FOR BLOG POST OR BLOGGING TOP SEO TIPS AND TRICKS)

This is one of the coolest SEO tips I have seen. As you have perceived that the title of your BlogSpot page is forever your webpage title then your web journal title. It ought to be similar to your web journal title then your website title. So you can transform it by altering your site HTML. So the stepsare

- Go to your layout page in your blogger

- Take the reinforcement of your layout (BEST PRACTICE)

- Click on Edit HTML

- Search for <title><data:blog.pagetitle/></title>

- Replace it with

<b:if cond= 'data:blog.pageType == &quot;index&quot;'>

<title><data:blog.title/></title>

<b:else/>

<title><data:blog.pageName/></title>

</b:if>

- Save the layout.

5 SEO TIPS FOR BLOGGER OR BLOGSPOT: – IMAGES

(SEO TIPS FOR BLOG POST OR BLOGGING TOP SEO TIPS AND TRICKS)

Pictures help a considerable measure in Search Engine Optimization. Web search tool doesn't see the imagesthey simply read about the pictures in your like there Title and alt label which can without much of a stretch be included by tapping the pictures when you are in alter mode and notice it in the property.

6 SEO TIPS FOR BLOGGER OR BLOGSPOT: – LABELS

(SEO TIPS FOR BLOG POST OR BLOGGING TOP SEO TIPS AND TRICKS)

Marks are same as the magic word or not. It is exceptionally questionable. Anyhow probably it is vital for Search Engine Optimization. You ought to utilize fitting, expressive and exceptional marks for your site. A website ought to have no less than 3 to 5 one of a kind names.

7 SEO TIPS FOR BLOGGER OR BLOGSPOT: – NO-FOLLOW

(SEO TIPS FOR BLOG POST OR BLOGGING TOP SEO TIPS AND TRICKS)

Include rel="nofollow" tag in every outer connection you determine in your online journal.

8 SEO TIPS FOR BLOG SEO TIPS FOR BLOGGER OR BLOGSPOT SPOT

– META TAGS

(SEO TIPS FOR BLOG POST OR BLOGGING TOP SEO TIPS AND TRICKS)

As I have let you know before in tip 1 and 2 that you ought to determine the Meta depiction and pivotal word for each website. So why I am specifying it once more. Presently I am instructing you to include Meta labels in your Blog format. The steps are

- Go to your format page in your blogger

- Take the reinforcement of your format (BEST PRACTICE)

- Click on Edit HTML

- Description Tag <meta name="description" content="You can depict your site here ">

- Keyword tag <meta name="keywords" content="keyword1, keyword2, keyword3, compose the same number of as you want">

- Ad these labels to your formats and hit save.

This tag will the nonexclusive labels and a depiction of your website.

9 SEO TIPS FOR BLOGGER OR BLOGSPOT: – LINK BUILDING

(SEO TIPS FOR BLOG POST OR BLOGGING TOP SEO TIPS AND TRICKS)

This is critical ventures for Search Engine Optimization. As one of the greatest figures Page Ranking is backlinks. A backlink is only simply a connection to your site in whatever other site. However on which site it makes a difference.

10 SEO TIPS FOR BLOGGER OR BLOGSPOT: – UNIQUE CONTENT

(SEO TIPS FOR BLOG POST OR BLOGGING TOP SEO TIPS AND TRICKS)

In the event that you rate the Search Engine Optimization tip ever for any webpage of online journal this is the most critical tip. On the off chance that you compose the Unique Content this mean individuals who are hunting down it will unquestionably visit your site and Search Engines love extraordinary substance. Individuals might willfully conne

7 SEO Strategies Your Competitor Can Teach You

They can give you insights into link acquisition strategies/partners.

This is probably the biggest and most valuable piece of information your competition can give you. Consider using a tool like Open Site Explorer or Ahrefs to type in your competitions domain name. This will give you a list of all the backlinks that your competition has earned. You can then start to see patterns of what your competition is doing to be able to acquire certain links.

Since they are linking to a competitor, you know there is at least the chance that they are interested in your industry in some way. See if you can get them to link back to you by connecting with that company or blogger on social media, introducing yourself, and making your content readily available. This will help open up the doors to relationships with companies/ people that are truly interested as opposed to a blind shot in the dark.

They can help tip you off to potential advertising opportunities and platforms:

 This works in the same way that taking a gander at external link establishment and relationship building can help issue you heading for your system. See where your rival is publicizing and what stages they appear to be spending the most on culminating. You might exceptionally well find an opportunity you hadn't pondered in the recent past, so this is a decent place to begin in case you're additionally attempting to immaculate your publicizing methodology (rather than just SEO).

Use tools like SEMRush to help you monitor and gain insight into keyword competition:

SEMRush will permit you to module a URL and after that pick up watchword data about that URL (so for this situation, your rivals). This will help demonstrate to you what catchphrases your rival's are focusing on, which ought to then help issue you a spot to begin investigating and overhauling your own methodology. What number of those magic words would you be able to contend over? It's a fast and simple approach to help you make probably the most basic choices about showcasing, so for me this is an "unquestionable requirement" for all organizations.

Look at their tweets and other social signals to see what gets the most engagement:

Odds are whether they are your rival, their social crowds are like yours or what you trust your gathering of people may some time or another be. This implies that you ought to give careful consideration to which sorts of substance are blossoming with their social records and which substance is tumbling. You won't have the capacity to have accurate numbers, yet investigate the quantity of preferences and remarks every post is getting. Are infographics the most prominent, however features aren't exactly what you anticipated? This will help issue you thoughts regarding what to distribute on online networking.

Get an understanding of what type of content they are developing:

Piggy-support off of the last point, understanding which substance sorts your rival is creating permits you to see who is doing things right and who is doing them wrong so you can discover the most ideal approach to approach content for your own particular organization. You ought not just be attempting to see which substance does best with your rival's group of onlookers, additionally pay consideration on substance sorts when all is said in done. Have they been delivering a considerable measure of features? Are overviews turning into a week after week blog entry for them? Provided that this is true, they may know something that you don't about what works and what doesn't.

Analyze web traffic:

Dissecting your rivals web movement is frequently exceptionally telling. On the off chance that your rival is getting a ton of movement when all is said in done, they are doing something right. Use apparatuses, for example, Compete, comScore, and HitWise to help you see this data. Albeit recognizing which contenders are getting a great deal of movement isn't exceedingly significant, you can increase a lot of knowledge by taking a gander at who is losing ground or increasing activity rapidly.

Powerful tools for blogging tools

Improve your headlines with Co Schedule’s Headline Analyzer

I've been utilizing the EMV Headline Analyzer to help me compose better features however there was constantly a farthest point to the amount you could receive in return.

At that point the CoSchedule group set up together another feature analyzer that took things to the following level.

Rather than simply getting a straightforward score and kind of feeling, this apparatus goes into:

Word offset

Feature sort

Sees in pursuit and email titles

Assumption

Catchphrases

And then some

There's additionally connections to accommodating articles that clarifies every area top to bottom and how you can utilize it to compose better features.

Organize your content and promote it with Co Schedule

There are WordPress plugins which are free that you can use for a publication schedule yet nothing I've attempted so far verges on CoSchedule.

 

In any case in what manner can a publication datebook help you develop your website?

 

The fact of the matter is that most can't, yet that is the thing that makes CoSchedule interesting – it has implicit social imparting usefulness.

 

You can utilize it as an application or from inside WordPress.

 

So for instance, in case you're going to timetable a post to be distributed one week from now, you can plan social messages to be imparted on boundless records at the time you need them to be distributed.

 

The timing is concentrated around how long, weeks or months after a post is distributed, you can then determine a time allotment or select to add the post to your Buffer record (yes, Buffer mix!) 

Easily schedule social messages using Buffer

Once in a while you simply require a device to help you plan social messages, Buffer is ideal for this present; its one of the simplest booking apparatuses that I've discovered as such.

The way it works is you pick a calendar for your social redesigns, so you may need 5 overhauls to be imparted to your Twitter consistently (you can determine times).

You then simply load content into your Buffer record and it will distribute the following upgrade as per your timetable.

You can plan your redesigns from inside the stage or you can introduce the Chrome augmentation and impart straightforwardly from your substance (or other individuals' substance).