Today easy to use and fast and free SEO tools are available in the market.
Here is the list of 15 Free SEO Tools For Digital Marketing :-
1. Google PageSpeed Insights
(Check the speed and usability of your site on mobile and desktop)
Just Enter your website URL and it will test loading time / performance for multiple devices like desktop and mobile. This tool also suggest you to optimise and improvement tips. Mobile results is based on User experiences / graphics & fonts sizes and loading.
More than 80+ score assumed good for a healthy / fast website, A good PageSpeed score also help to improve website indexing in Google, because as per google humming bird algorithm fast website loading will boost the google ranking.
Moz Local Listing Score
(Check how your local business looks online)
MOZ fetch data from various 15+ sources including Google / Foursquare / Facebook & Yahoo etc. All data create a score your business on how it looks online.
3. Google Analytics
(Complete Web stats and search insights)
In addition to tracking pretty much every bit of traffic you could imagine on your website, Analytics also surfaces many keyword insights as to which terms people use to land on your pages.
4. Google Webmaster Tools + Bing Webmaster Tools
(Constant website analysis, alerts, and error reports)
These webmaster tools help give you a taste of what the two top search engines think of your site. It’s helpful to see any bugs, alerts, and indexing issues.
5. Keywordtool.io
(More than 600+ keyword ideas based on a single keyword)
Enter a keyword and get huge / useful long-tail keyword results ordered alphabetically.
6. Open Site Explorer
(Comprehensive link analysis)
The free version of Open Site Explorer gives you a quick look a full range of link analysis, including a look at the most impactful links coming your way and your most linked-to pages.
7. Google Keyword Planner
(Know what people search for)
Enter a keyword or group of keywords into the tool, and Google will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered.
8. Google.com in an Incognito Window
(Discover auto-fill opportunities)
Searching Google.com in an incognito window will bring up that all-familiar list of autofill options, many of which can help guide your keyword research. The incognito ensures that any customized search data Google stores when you’re signed in gets left out. Incognito may also be helpful to see where you truly rank on a results page for a certain term.
9. Google Trends
(Changes in search volume for key terms)
A quick browse or search through Google Trends can show you the hockey-stick rise of potential terms and SEO opportunities for your content.
10. QuickSprout Website Analyzer
(Full analysis of your website)
The QuickSprout tool does a comprehensive look at just about everything: SEO optimization, speed, tags, keywords, social, links, and even competitor comparisons.
11. Schema Creator
(Uber-customize the way your search results appear)
Create custom code so that your reviews, events, organizations, and people are displayed the way you want on search pages. Once you’ve created your schema code, copy and paste to your website, or try the free WordPress plugin for an even easier implementation.
12. SimilarWeb
(View site stats for any domain)
Use this tool to compare traffic between two websites, a helpful tool for competitor research.
13. SERPs Rank Checker
(See where your site ranks for certain terms)
You can run Rank Checker one of two ways: Input your keyword and your website and see where you land, or leave the website field blank to view the top-to-bottom list of results for a keyword.
14. SEO Site Checkup
(Audit and score for your website)
Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.
15. Find Broken Links
(Discover errors on your site)
The link report from Ninja Internet Marketers combs through your whole site and highlights a number of link insights, including the internal and external links that need fixing.
Here is the list of 15 Free SEO Tools For Digital Marketing :-
1. Google PageSpeed Insights
(Check the speed and usability of your site on mobile and desktop)
Just Enter your website URL and it will test loading time / performance for multiple devices like desktop and mobile. This tool also suggest you to optimise and improvement tips. Mobile results is based on User experiences / graphics & fonts sizes and loading.
More than 80+ score assumed good for a healthy / fast website, A good PageSpeed score also help to improve website indexing in Google, because as per google humming bird algorithm fast website loading will boost the google ranking.
Moz Local Listing Score
(Check how your local business looks online)
MOZ fetch data from various 15+ sources including Google / Foursquare / Facebook & Yahoo etc. All data create a score your business on how it looks online.
3. Google Analytics
(Complete Web stats and search insights)
In addition to tracking pretty much every bit of traffic you could imagine on your website, Analytics also surfaces many keyword insights as to which terms people use to land on your pages.
4. Google Webmaster Tools + Bing Webmaster Tools
(Constant website analysis, alerts, and error reports)
These webmaster tools help give you a taste of what the two top search engines think of your site. It’s helpful to see any bugs, alerts, and indexing issues.
5. Keywordtool.io
(More than 600+ keyword ideas based on a single keyword)
Enter a keyword and get huge / useful long-tail keyword results ordered alphabetically.
6. Open Site Explorer
(Comprehensive link analysis)
The free version of Open Site Explorer gives you a quick look a full range of link analysis, including a look at the most impactful links coming your way and your most linked-to pages.
7. Google Keyword Planner
(Know what people search for)
Enter a keyword or group of keywords into the tool, and Google will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered.
8. Google.com in an Incognito Window
(Discover auto-fill opportunities)
Searching Google.com in an incognito window will bring up that all-familiar list of autofill options, many of which can help guide your keyword research. The incognito ensures that any customized search data Google stores when you’re signed in gets left out. Incognito may also be helpful to see where you truly rank on a results page for a certain term.
9. Google Trends
(Changes in search volume for key terms)
A quick browse or search through Google Trends can show you the hockey-stick rise of potential terms and SEO opportunities for your content.
10. QuickSprout Website Analyzer
(Full analysis of your website)
The QuickSprout tool does a comprehensive look at just about everything: SEO optimization, speed, tags, keywords, social, links, and even competitor comparisons.
11. Schema Creator
(Uber-customize the way your search results appear)
Create custom code so that your reviews, events, organizations, and people are displayed the way you want on search pages. Once you’ve created your schema code, copy and paste to your website, or try the free WordPress plugin for an even easier implementation.
12. SimilarWeb
(View site stats for any domain)
Use this tool to compare traffic between two websites, a helpful tool for competitor research.
13. SERPs Rank Checker
(See where your site ranks for certain terms)
You can run Rank Checker one of two ways: Input your keyword and your website and see where you land, or leave the website field blank to view the top-to-bottom list of results for a keyword.
14. SEO Site Checkup
(Audit and score for your website)
Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.
15. Find Broken Links
(Discover errors on your site)
The link report from Ninja Internet Marketers combs through your whole site and highlights a number of link insights, including the internal and external links that need fixing.
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