They can give you insights into link acquisition strategies/partners.
This is probably the biggest and most valuable piece of information your competition can give you. Consider using a tool like Open Site Explorer or Ahrefs to type in your competitions domain name. This will give you a list of all the backlinks that your competition has earned. You can then start to see patterns of what your competition is doing to be able to acquire certain links.
Since they are linking to a competitor, you know there is at least the chance that they are interested in your industry in some way. See if you can get them to link back to you by connecting with that company or blogger on social media, introducing yourself, and making your content readily available. This will help open up the doors to relationships with companies/ people that are truly interested as opposed to a blind shot in the dark.
This is probably the biggest and most valuable piece of information your competition can give you. Consider using a tool like Open Site Explorer or Ahrefs to type in your competitions domain name. This will give you a list of all the backlinks that your competition has earned. You can then start to see patterns of what your competition is doing to be able to acquire certain links.
Since they are linking to a competitor, you know there is at least the chance that they are interested in your industry in some way. See if you can get them to link back to you by connecting with that company or blogger on social media, introducing yourself, and making your content readily available. This will help open up the doors to relationships with companies/ people that are truly interested as opposed to a blind shot in the dark.
They can help tip you off to potential advertising opportunities and platforms:
This works in the same way that taking a gander at external link establishment and relationship building can help issue you heading for your system. See where your rival is publicizing and what stages they appear to be spending the most on culminating. You might exceptionally well find an opportunity you hadn't pondered in the recent past, so this is a decent place to begin in case you're additionally attempting to immaculate your publicizing methodology (rather than just SEO).
Use tools like SEMRush to help you monitor and gain insight into keyword competition:
SEMRush will permit you to module a URL and after that pick up watchword data about that URL (so for this situation, your rivals). This will help demonstrate to you what catchphrases your rival's are focusing on, which ought to then help issue you a spot to begin investigating and overhauling your own methodology. What number of those magic words would you be able to contend over? It's a fast and simple approach to help you make probably the most basic choices about showcasing, so for me this is an "unquestionable requirement" for all organizations.
Look at their tweets and other social signals to see what gets the most engagement:
Odds are whether they are your rival, their social crowds are like yours or what you trust your gathering of people may some time or another be. This implies that you ought to give careful consideration to which sorts of substance are blossoming with their social records and which substance is tumbling. You won't have the capacity to have accurate numbers, yet investigate the quantity of preferences and remarks every post is getting. Are infographics the most prominent, however features aren't exactly what you anticipated? This will help issue you thoughts regarding what to distribute on online networking.
Get an understanding of what type of content they are developing:
Piggy-support off of the last point, understanding which substance sorts your rival is creating permits you to see who is doing things right and who is doing them wrong so you can discover the most ideal approach to approach content for your own particular organization. You ought not just be attempting to see which substance does best with your rival's group of onlookers, additionally pay consideration on substance sorts when all is said in done. Have they been delivering a considerable measure of features? Are overviews turning into a week after week blog entry for them? Provided that this is true, they may know something that you don't about what works and what doesn't.
Analyze web traffic:
Dissecting your rivals web movement is frequently exceptionally telling. On the off chance that your rival is getting a ton of movement when all is said in done, they are doing something right. Use apparatuses, for example, Compete, comScore, and HitWise to help you see this data. Albeit recognizing which contenders are getting a great deal of movement isn't exceedingly significant, you can increase a lot of knowledge by taking a gander at who is losing ground or increasing activity rapidly.
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