SOCIAL MEDIA REPORT

Before we dive into the points of interest of the online networking report, I thought it may be valuable to go over the various elements measurements (and purposes behind the measurements), time periods, development that may go into a report.

In making an inquiry or two with our wonderful Buffer clients, we found that social networking reports can contrast individual to-individual and brand-to-brand in various ways.

First: Which stats matter to you?

A social media report is simply a collection of data and stats.

Which data and stats should be on there? And why?

The answer likely depends on your specific social media strategies and goals.

The answer likely relies on upon your particular online networking systems and objectives.

Adherents let you know the quantity of individuals who wish to join with your image. The profits of supporters are for the scope of your substance, the social verification of your image's ubiquity, and sometimes a straightforward vanity metric to support your certainty!

Clicks let you know that the substance you're imparting is of individual enthusiasm to the client. Clicks send movement to a URL and build your social profile as an extraordinary asset for curated substance.

Retweets let you know that the substance you're offering is seen as possibly fascinating to one's adherents. The profits of retweets is for cutting edge introduction to individuals who aren't your supporters and social confirmation that you comprehend what you're doing on online networking.

Top picks are to some degree a trump card. The profit of top choices is as a social verification metric, and past that, its somewhat difficult to tell what individuals are thinking when they most loved in light of the fact that there are such a variety of distinctive techniques and reasons (curation, thankfulness, bookmarking, and so forth.). On a few channels, top picks/preferences may surface the substance higher into the News Feed.

Which timeframe is most valuable to you?

Here’re the timelines that have come up most often in our discussions:

• Weekly
• Monthly
• Quarterly
• From campaign start to end

How do you want to track your progress and growth?

Also, there can be some differences in the way you view progress. For instance, are you most interested in seeing where you are today, or how you’ve grown from a previous point in time?

Here’re some of the different ways we’ve found to look at reports in this case:

• Snapshot – A look at the numbers for a chosen period, with no previous history considered
• Week over week, period over period – A comparison of stats for a chosen period with stats for the previous period, or even from the previous year

·         I put together a quick sample with some of the reports I talk about below.

·          

·         The report is built in Google Sheets, and it works off of a data export from Buffer. You can likely rig it to work with exports from other social media analytics tools as well.

Here’s how to use it:

1. In the Google spreadsheet on the “export” sheet, click on cell A:1.
2. Go to File > Import. Upload your export file, and choose “Replace data starting at selected cell.”
3. The “Report Card” sheet should automatically be filled in with data from the “export” sheet.
4. Edit any of the headings or titles (e.g. Retweets for Twitter, Reshares for Facebook).