Each subsection of the main sidebar options offers a standard report. When you’re viewing a standard report, you will likely see the following: the report name (e.g., Language), the date selector and a standard toolbar with options that allow you to customize the view, email the report, export the report data to various spreadsheet formats or PDF, add the report to your dashboard or create a shortcut to the report.
When you see the graduate hat beneath the date selector in the toolbar, you canclick on it to learn more about the data within that specific report (as shown below).
Under the toolbar menu, there are two options. All Sessions shows you your data throughout Google Analytics as a whole, and +Add Segment allows you to see your data based on certain criteria, such as direct traffic, search traffic, mobile traffic and so forth.
On the +Add Segment page, you can use the +Create New Segment option to create your own criteria, such as traffic from the US or traffic that entered your website on a specific landing page.
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