Tips to Improve Your SEO With Social Media

 Build Links With Your Social Channels

Google used to put a high value on link building in their search rankings, no matter what quality of links you were building. When people figured this out and started manipulating rankings with fake or low-quality links to their site, Google started to focus on higher-quality links.

Links on social media are often considered higher-quality links, because social sites have a high web authority from the get-go. Even if your Facebook page is new, it’s likely to rank highly (and maybe even surpass your website) thanks to Facebook’s overall high authority.

It may sound obvious, but make sure that you include a working link to your website not only in your content, but also in every social profile you have. In addition to increasing traffic to your site, it’s also highly valuable for link building.

Grow Your Follower Base

Pages with a lot of high-quality followers rank better in searches. High-quality followers are real followers on your social channels, and a large percentage of them engage or interact with you in some form.

This interaction might be repinning pins, retweeting your content or sending you a tweet, placing reviews on Google+ or engaging with your posts on Facebook.


Social signals are a very real factor when it comes to SEO. Search engines look at social signals to find out how often you’re posting to your social media accounts, how many people interact with you and if there are social-sharing elements available to visitors to your site.

Make Your Content Searchable and Sharable

Pinterest is a great example of a social platform that makes your content both searchable and sharable. Pinterest encourages sharing to a great extent. Users post pins they like to their boards, and share them with other Pinterest users.

Many social accounts give you the option of keeping your content private, or relatively so. On YouTube, you can have unlisted videos, and only people who have links to the videos can watch them. Pinterest allows secret boards, and Twitter gives you the option to have a private profile.

When it comes to your business, you want all of your social accounts to be public, and you want all of your content to be searchable.

For example, for your Facebook profile, you have the option to make your posts searchable in search engines. To do this, go to your Facebook privacy settings and enable the option Do You Want Other Search Engines to Link to Your Timeline?, shown here.

 Use Keywords in Your Posts

Keywords are important for your website, blog and paid ad campaigns, so it should come as no surprise that keywords matter with your social content, too.

On Pinterest, a great way to rank higher in search engines is to use keywords in your pins or boards. Similarly, doing keyword research for YouTube videos can bring in traffic not only to your channel, but also to your website and blog if they’re listed in your profile. Even using keywords in your posts on Facebook can pay off.

This comes back to making sure that your content is searchable. This way, when users search for those keywords, your content will pop up.

#5: Create Local Listings

Make sure your business has a local listing on Google+ and that you include your address and other pertinent information. This allows customers to review your company directly on Google. Also, Google recommends businesses with the highest reviews first.

Conclusion
Using social media as a marketing tool is highly valuable in its own right, but it can offer even more value when you leverage it to increase SEO.
While some changes to SEO algorithms make it challenging to keep up with best practices, one thing that is clear is that social media can make a big impact on your search rankings.

Ways to Generate Leads with Social Media

If part of your marketing plan involves generating leads, then social media should be part of that strategy. Social media can drive the type of web traffic from those that are actively seeking your information. They may even be ready to buy. Using social media monitoring, content creation, advertising, and networking, you will be a hero at your organization by bringing in leads like never before.

Build a network of strong ties
In order to create leads, you need to have interaction, affection, and time -- all of which aided by social media. Here are some ways to create strong ties:

1.  Follow prospects on Twitter.

2.  Friend new connections on Facebook.

3.  Conduct a Google Hangout with industry leaders.

4. Host a webinar with registration.

5.  Answer questions on social channels.

6.  Use Help a Reporter Out to offer information.

7.  Share peer referrals.

8.  Reach out to prospects where they're engaging.

9.  Expand pool of prospects.

10. Share a Vine video.

Influence connections for content sharing
Publishing and sharing content online is the single biggest lever to increase lead generation. Here are some content ideas:

11. Write ebooks and gate them with forms.

12. Crowdsource content and credit your community.

13. Find a tweet that promotes your content and share it.

14. Reshare existing content to breath new life into it and encourage clicks.

15. Make your content visual for Pinterest pins.

16. Blog about helpful information (not product).

17. Optimize site and blog for mobile viewers.

18. Share relevant content with prospects.

19. Make a compelling presentation on Slideshare.

20. Ensure all your content links together to create as much inbound linking as possible.

Utilize social media monitoring
Listening at the point of need can help you discover opportunities to help by offering information or expertise — without sales pressure — at the perfect time. This results in lead generation. Here's how to monitor for lead opportunities:

21. Monitor for buying indication terms within your product category.

22. Monitor for recommendation requests within your product category.

23. Monitor for discussions of your product category.

24. Monitor target prospect personas to confirm accuracy.

25. Monitor questions and conversations about your product category.

26. Discover topics for remarkable content.

27. Discover competitive insights.

28. Monitor for key phrases customers are using when seeking help.

29. Spot and answer direct questions from prospects.

30. Monitor industry trends.

Use social ads to generate leads
Paid advertising on social media, such as sponsored tweets on Twitter or promoted content on Facebook can help you generate leads. Here are 10 examples of how to do it:

31. Use a Facebook ad to drive traffic to your website.

32. Use a promoted Tweet to drive traffic to your website.

33. Link back to dedicated landing pages for conversion.

34. Sponsor a form on another Facebook page.

35. Create an ad on LinkedIn linking to a lead generation form.

36. Promote a strong call to action.

37. Promote offers.

38. Make ads visually appealing for Pinterest pins.

39. Advertise on relevant forums.

40. Organize ad distribution by target personas.

Search Engine Optimization (SEO)
Search can be a huge driver to your website and utilizing key phrases in your content, social channels and throughout your website can boost your SEO. That will enable prospects to easily find your site, hence aiding in lead capture. Here are 10 ways to do it:

41. Include key phrases in your tweets.

42. Link to your blog from Facebook.

43. Ask followers to link to your website.

44. Use keywords on your LinkedIn company page.

45. Include keywords in your blog post headlines and body.

46. Tag and name your images.

47. Categorize and tag your blog with key phrases.

48. Share ebooks using key phrases.

49. Upload videos to YouTube (2nd largest search engine).

50. Encourage sharing with the G+ button on your web pages.

Google Analytics - For Social Media Traffic

Google Analytics allows you to see where your visitors come from and if they engage with your content or leave immediately. Additionally, you can set up goals that match your business goals and measure if visitors are meeting those goals.

With Google Analytics, you can get valuable insights about your visitors and in this article I am going to show you how to track social media traffic.

This will help you identify the social media sites that send the most visitors back to your website to see which one needs more attention.

You will also discover how you can learn more about the visitors who come to your site from Twitter, Facebook, Google+ or other social media sites.
Additionally, you will learn how to use a feature called Advanced Segments to segment your social media traffic and see how those visitors behave on your site.

Identify Your Main Traffic Sources

First you will need to discover what social media sites send the most traffic to your website.

To do that, go to the Traffic Sources section, select Sources and All Traffic.

Here you will be able to see a list with all of the websites that send traffic back to your site. Right now, you will need to identify which are social media websites and keep the first three in mind.

How to Set Up Facebook Business Manager

Facebook Business Manager :

if your business had multiple managers handling different Pages or client ads, you had to grant them access to accounts being shared among multiple users. That’s hardly ideal—keeping accounts organized and limiting employees’ access to specific information have been concerns for a while.

 

Not only that, but everyone with access to the accounts shared a single login. That’s a pretty big risk. For example, Facebook could assume the account is being hacked because of multiple logins from different computers. Or, your company could be jeopardized by a single user’s mistake.

Facebook Business Manager helps you address those issues. This tool lets you control what information employees can access, and there’s no need to share login details. From now on, each user will have his or her own login.

Set Up Facebook Business Manager:

Before you start using Facebook Business Manager, decide who is going to be the admin (you can change this later if you need to). This person will be in charge of all clients, employees and accounts.

Business Manager’s basic setup is easy enough: If you’re the admin, log into Facebook with your personal account and go to Business.Facebook.com. Facebook walks you through the rest.

Connect Shared Logins:

you can easily add gray accounts to your new interface. It only takes three steps!

1. Click on Settings within your Business Manager.
2. Choose Shared Logins from the left sidebar.
3. Type in the login information and click Add Shared Login.

Add Managers

The Facebook Business Manager has a hierarchical account organization. The person who set up the account (the admin) is at the top and delegates tasks to account managers within the agency. (The admin is also a manager, but has zero tasks assigned to him/her to begin with.)

To add a manager, click Settings, choose People from the left sidebar and then click Add New People.

Assign Tasks and Get Working

 this is another easy three-step process.

1. Click on Pages or Ad Accounts (depending on what you’re trying to assign).
2. Select the appropriate pages or ad accounts you want to grant access to.
3. Click on Add People and choose the manager(s) who should have access to those pages or ad accounts

Over to You
Facebook Business Manager is easy to set up and use. The biggest issue I see is the requirement to use personal profiles to login. Other than that, it is a big step forward regarding professional advertising management.

 

Online Marketing Tools

Google Scholar - It limits your search to articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites. Pair it with a Google Alert to get amazing research on your topics of interest delivered right to your inbox.

2. Open Site Explorer - Open Site Explorer allows you to see a list of the sites that are linking to you – or another site. Links are great for SEO, and this is great info for building better relationships with sites that like what you do, or even keeping an eye on competing sites.

3. Google Trends : See what the world is searching for and how interest in concepts has changed over time with Google Trends. For example, I feel like I’m suddenly hearing about “growth hacker” and “growth hacking.” Are you, too? I input those terms into Google Trends and it looks like there is a sudden new interest in the concept.

Research Tools : We’ll start at the beginning: researching topics, sites and idea

4. Blog Topic Generator : I put in the words “social media” “content marketing” and “aardvarks” (how could I resist?) and got the following:
10 Signs You Should Invest In Social Media
Think You’re Cut Out For Doing Content Marketing? Take This Quiz
Miley Cyrus And Aardvarks: 10 Surprising Things They Have In Common
15 Best Blogs To Follow About Social Media
What Will Content Marketing Be Like In 100 Years?

Reading and Writing Tools : These tools offer help with readability, keyword density and spelling and grammar.

5. Content Idea Generator : Enter a keyword for a fun, irreverent suggestion from Portent’s Content Idea Generator. These tools offer help with readability, keyword density and spelling and grammar.
Website : http://www.portent.com/tools/title-maker

6. Readability : Drag the Readability bookmarklet to your toolbar to convert any content on the web into a simple, easy-to-read format with an estimate of how long it’ll take you. Also check out the other bookmarklet options here, including one that sends longer content to your Kindle to read later.
Website : https://www.readability.com/bookmarklets

7. Hemingway : Simple, clear writing – we all strive for it. Get a little help with Hemingway. Paste a passage into the app and you’ll get an analysis that highlights overly dense passages, unnecessary adverbs and more.
Website Link : http://www.hemingwayapp.com/

8. Onpage Optimization Tool : This free onpage optimization tool from Internet Marketing Ninjas is a one-stop look at what’s going on a specific page of your site. Toss in a URL and see stats on keyword density, internal and external links and more.
Website : http://www.internetmarketingninjas.com/seo-tools/free-optimization/

9. After the Deadline : A Chrome extension, After the Deadline checks spelling, style, and grammar wherever you go on the web.

10. Readability Test Tool : -Enter a web address or a block of text into the Readability Test Tool for an easy-to-understand analysis of your content. This tools measures a ton of different readability scores, and does a good job of explaining each one.
Website : http://read-able.com/