How to Set Up Facebook Business Manager

Facebook Business Manager :

if your business had multiple managers handling different Pages or client ads, you had to grant them access to accounts being shared among multiple users. That’s hardly ideal—keeping accounts organized and limiting employees’ access to specific information have been concerns for a while.

 

Not only that, but everyone with access to the accounts shared a single login. That’s a pretty big risk. For example, Facebook could assume the account is being hacked because of multiple logins from different computers. Or, your company could be jeopardized by a single user’s mistake.

Facebook Business Manager helps you address those issues. This tool lets you control what information employees can access, and there’s no need to share login details. From now on, each user will have his or her own login.

Set Up Facebook Business Manager:

Before you start using Facebook Business Manager, decide who is going to be the admin (you can change this later if you need to). This person will be in charge of all clients, employees and accounts.

Business Manager’s basic setup is easy enough: If you’re the admin, log into Facebook with your personal account and go to Business.Facebook.com. Facebook walks you through the rest.

Connect Shared Logins:

you can easily add gray accounts to your new interface. It only takes three steps!

1. Click on Settings within your Business Manager.
2. Choose Shared Logins from the left sidebar.
3. Type in the login information and click Add Shared Login.

Add Managers

The Facebook Business Manager has a hierarchical account organization. The person who set up the account (the admin) is at the top and delegates tasks to account managers within the agency. (The admin is also a manager, but has zero tasks assigned to him/her to begin with.)

To add a manager, click Settings, choose People from the left sidebar and then click Add New People.

Assign Tasks and Get Working

 this is another easy three-step process.

1. Click on Pages or Ad Accounts (depending on what you’re trying to assign).
2. Select the appropriate pages or ad accounts you want to grant access to.
3. Click on Add People and choose the manager(s) who should have access to those pages or ad accounts

Over to You
Facebook Business Manager is easy to set up and use. The biggest issue I see is the requirement to use personal profiles to login. Other than that, it is a big step forward regarding professional advertising management.