Now days SEO have many changes and Each year, Google changes its search algorithm around 500–600 times.
Their are two following Steps to Improve:
Use of Social Media
Quality Link Building
Use of Social Media:
Social Media ia best way to drive traffic on your site .Use of Social Media not going to build follow back links but it's a powerful source to deliver traffic to the website. Traffic signal is also important factor in SEO so use the social media to get traffic.
In Social Media Examiner’s 2013 End of Year Report, marketers now place very high value on social media marketing:
86% of marketers stated that social media is important for their business
89% of marketers stated that increased exposure was the number one benefit of social media marketing
These are the definitive benefits of social media marketing that are listed:
Increased exposure
Increased traffic
Developed loyal fans
Generated leads
Improved search ranking
Grew business partnerships
Reduced marketing expenses
Improved sales
Provided marketplace insight
Stats and Information about Social Media
Facebook is still the leading social media network and continues to grow. Here are the latest facts and figures:
Facebook now has 1.26 billion users
Facebook averages 1.23 billion monthly active users
There are 128 million daily active Facebook users in the US
Facebook averages 945 million monthly active mobile users
Facebook usage is highest in North America: Facebook has 59% of all Internet users in North America as active users. Google+ only achieves 15% and Twitter 25%.
Google+ is now the second largest social network at just over 50%, with Facebook still dominating at 70%. Keep in mind that a Google+ account is mandatory whenever a person creates a new Gmail account. This is pushing up the account ownership stats. But no other social network has Google’s web assets leverage. Read more on how important Google+ is for Your Business and how it has a major impact on search engine results for your biz.
YouTube is more popular than cable television: YouTube reaches more adults than any cable network. In the United States, the number of people who watch television has fallen behind the number of people who watch YouTube on a regular basis. This makes it clear that televised content is undergoing a decline, online consumption of video is on the incline. Many companies have taken advantage of this by releasing their ads or marketing campaigns on YouTube first before they debut on TV. Take many of the 2014 Super Bowl XLVIII ads (like Budweiser) that were released on YouTube before the big game and were rewarded with triple YouTube views.
LinkedIn is still the largest professional business network and continues to grow but not at the pace of Pinterest,Google+ or
Pinterest is the fastest growing social network right now. The visual web is driving the rise of Pinterest and Tumblr with growth rates of 88% and 74% respectively over the last 12 months. Pinterest is also one of the leading referral sources for organic traffic, which is a good for high search rankings.
Twitter is an online social networking and microblogging service that enables users to send and read short 140-character text messages, called "tweets".
What are 2 key factors driving the social web in 2013 and 2014?
According to the Global Web Index study it is:
Mobile – the number of people accessing the Internet via a mobile phone increased by 60.3% to 818.4 million in the last 2 years. In the USA, there are now 101 million daily mobile users. Facebook’s 101 million US daily mobile users make up a whopping 78% of its 128 million daily US users.
Older user adoption – On Twitter the 55-64 year age bracket is the fastest growing demographic with 79% growth rate since 2012. The fastest growing demographic on Facebook’s and Google+’s networks are the 45 to 54 year age bracket at 46% and 56% respectively. So maybe that’s the reason your parents and grandparents aren’t visiting that much anymore — they are too busy on Facebook and Twitter!
Quality Link Building:
Nowadays Quality link Building a big challenge in SEO . Suppose If you have Site ABC.co.uk and you want to create quality link then Keep in Mind that your main target to create 60% Nofollow Link and 40 % Dofollow Link .
For it We follow the Given Trick :
LOCAL SEO: Local SEO is a highly effective form of local online marketing. It allows local businesses to promote their services to local customers at exactly the time they’re looking for your type of business. Local SEO uses search engines like Google and business directories like Yelp, Superpages, Qype & TouchLocal.
Local SEO Tools: Bright Local (http://www.brightlocal.com/) Moz Local (https://moz.com/local), Yext (http://www.yext.com/)
Article Submission: Use only High quality site for Article Submission and Article Content should be 1000 Words . Use Only Country and Thea,a Specific Article Directory for Article Submission.
Note:
Try to make 60% No-follow Link and 40% Do-follow Article Link
Use At Least One Information Site Like Wikipedia , Wiki-how Like Site
Always Promote Brand name with Anchor Text Link
Always Use Long Tail Keyword with Anchor Text Link
Use the Following Search Rule for Industry Based Article Site Search
Keyword + “recommended articles”/”suggested articles”
Keyword + “useful articles”/”interesting articles”
Keyword + “favorite articles”
Keyword + “news”/”industry news”
Keyword + “magazine”/”industry magazine”
Keyword + “journal”/”industry journal”
Web2.0 submission : Web 2.0 is a best way to create blog or mini websites. Where We can submit unique and interesting on web 2.0 platform. Nowadays it becomes most popular source to increase traffic and to create quality back links.
Example Of Web 2.0 Site:
http://wordpress.com/
https://www.tumblr.com/
http://www.weebly.com/ etc
Giveaway Submission : A giveaway is a type of marketing promotion where something is given away for free. Companies often use giveaways to spread the word about their products, to make themselves more memorable in their customers' minds, or to get people to try something new in the hopes that they will continue to buy the product.
Example of Giveaway Site :
http://www.giveawayoftheday.com/
http://www.rafflecopter.com/ etc
Info-graphic : Information graphics or info-graphics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.
Online Info-graphic Tool:
http://piktochart.com/
http://infogr.am/
Create Promotional Video Ads : it is important that you create custom promotional materials, instead of simply using your existing YouTube videos. Create a compelling ad by staying creative and following these strategies:
Keep it short– shoot for 30-60s.
Show viewers what you’re all about– include clips of your content and make the ad is in the same style as the content on your channel.
Make the first 5 seconds count – after this the user can skip your ad. Convince them to stay!
Use Calls to Action (CTA – tell users exactly what you want them to do after watching your ad.
Give users time to take that action – the last 10 seconds or more of your video should give users time to click. Create a static call to action, like an end-card for your ad.
Give it a real title – ad titles are visible to the user so don’t call it an “ad.” Use this space to double-down on your CTA and name it something like “subscribe to my channel”.
Upload to the channel you’re promoting – upload the ad as unlisted or public to the channel you’re trying to promote.
Video Submission Site:
http://www.youtube.com/
http://www.dailymotion.com/
http://www.vimeo.com/ ETC
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