Off Page SEO Techniques That Will Boost Your Ranking

Now days SEO have many changes and Each year, Google changes its search algorithm around 500–600 times.

Their are two following Steps to Improve:

    Use of Social Media
    Quality Link Building

Use of Social Media:

Social Media ia best way to drive traffic on your site .Use of Social Media not going to build follow back links but it's a powerful source to deliver traffic to the website. Traffic signal is also important factor in SEO so use the social media to get traffic.

In Social Media Examiner’s 2013 End of Year Report, marketers now place very high value on social media marketing:

    86% of marketers stated that social media is important for their business
    89% of marketers stated that increased exposure was the number one benefit of social media marketing

These are the definitive benefits of social media marketing that are listed:

    Increased exposure
    Increased traffic
    Developed loyal fans
    Generated leads
    Improved search ranking
    Grew business partnerships
    Reduced marketing expenses
    Improved sales
    Provided marketplace insight

Stats and Information about Social Media

Facebook is still the leading social media network and continues to grow. Here are the latest facts and figures:

    Facebook now has 1.26 billion users
    Facebook averages 1.23 billion monthly active users
    There are 128 million daily active Facebook users in the US
    Facebook averages 945 million monthly active mobile users
    Facebook usage is highest in North America: Facebook has 59% of all Internet users in North America as active users. Google+ only achieves 15% and Twitter 25%.

Google+ is now the second largest social network at just over 50%, with Facebook still dominating at 70%. Keep in mind that a Google+ account is mandatory whenever a person creates a new Gmail account. This is pushing up the account ownership stats. But no other social network has Google’s web assets leverage. Read more on how important Google+ is for Your Business and how it has a major impact on search engine results for your biz.

YouTube is more popular than cable television: YouTube reaches more adults than any cable network. In the United States, the number of people who watch television has fallen behind the number of people who watch YouTube on a regular basis. This makes it clear that televised content is undergoing a decline, online consumption of video is on the incline. Many companies have taken advantage of this by releasing their ads or marketing campaigns on YouTube first before they debut on TV. Take many of the 2014 Super Bowl XLVIII ads (like Budweiser) that were released on YouTube before the big game and were rewarded with triple YouTube views.

LinkedIn is still the largest professional business network and continues to grow but not at the pace of Pinterest,Google+ or

Pinterest is the fastest growing social network right now. The visual web is driving the rise of Pinterest and Tumblr with growth rates of 88% and 74% respectively over the last 12 months. Pinterest is also one of the leading referral sources for organic traffic, which is a good for high search rankings.

Twitter is an online social networking and microblogging service that enables users to send and read short 140-character text messages, called "tweets".

What are 2 key factors driving the social web in 2013 and 2014?

According to the Global Web Index study it is:

Mobile – the number of people accessing the Internet via a mobile phone increased by 60.3% to 818.4 million in the last 2 years. In the USA, there are now 101 million daily mobile users. Facebook’s 101 million US daily mobile users make up a whopping 78% of its 128 million daily US users.

Older user adoption – On Twitter the 55-64 year age bracket is the fastest growing demographic with 79% growth rate since 2012. The fastest growing demographic on Facebook’s and Google+’s networks are the 45 to 54 year age bracket at 46% and 56% respectively. So maybe that’s the reason your parents and grandparents aren’t visiting that much anymore — they are too busy on Facebook and Twitter!
Quality Link Building:

Nowadays Quality link Building a big challenge in SEO . Suppose If you have Site ABC.co.uk and you want to create quality link then Keep in Mind that your main target to create 60% Nofollow Link and 40 % Dofollow Link .

For it We follow the Given Trick :

LOCAL SEO: Local SEO is a highly effective form of local online marketing. It allows local businesses to promote their services to local customers at exactly the time they’re looking for your type of business. Local SEO uses search engines like Google and business directories like Yelp, Superpages, Qype & TouchLocal.

Local SEO Tools: Bright Local (http://www.brightlocal.com/) Moz Local (https://moz.com/local), Yext (http://www.yext.com/)

Article Submission: Use only High quality site for Article Submission and Article Content should be 1000 Words . Use Only Country and Thea,a Specific Article Directory for Article Submission.

Note:

    Try to make 60% No-follow Link and 40% Do-follow Article Link
    Use At Least One Information Site Like Wikipedia , Wiki-how Like Site
    Always Promote Brand name with Anchor Text Link
    Always Use Long Tail Keyword with Anchor Text Link

Use the Following Search Rule for Industry Based Article Site Search

Keyword + “recommended articles”/”suggested articles”
Keyword + “useful articles”/”interesting articles”
Keyword + “favorite articles”
Keyword + “news”/”industry news”
Keyword + “magazine”/”industry magazine”
Keyword + “journal”/”industry journal”

Web2.0 submission : Web 2.0 is a best way to create blog or mini websites. Where We can submit unique and interesting on web 2.0 platform. Nowadays it becomes most popular source to increase traffic and to create quality back links.

Example Of Web 2.0 Site:

    http://wordpress.com/
    https://www.tumblr.com/
    http://www.weebly.com/ etc

Giveaway Submission : A giveaway is a type of marketing promotion where something is given away for free. Companies often use giveaways to spread the word about their products, to make themselves more memorable in their customers' minds, or to get people to try something new in the hopes that they will continue to buy the product.

Example of Giveaway Site :

    http://www.giveawayoftheday.com/
    http://www.rafflecopter.com/ etc

Info-graphic : Information graphics or info-graphics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.

Online Info-graphic Tool:

    http://piktochart.com/
    http://infogr.am/

Create Promotional Video Ads : it is important that you create custom promotional materials, instead of simply using your existing YouTube videos. Create a compelling ad by staying creative and following these strategies:

    Keep it short– shoot for 30-60s.

    Show viewers what you’re all about– include clips of your content and make the ad is in the same style as the content on your channel.

    Make the first 5 seconds count – after this the user can skip your ad. Convince them to stay!

    Use Calls to Action (CTA – tell users exactly what you want them to do after watching your ad.

    Give users time to take that action – the last 10 seconds or more of your video should give users time to click. Create a static call to action, like an end-card for your ad.

    Give it a real title – ad titles are visible to the user so don’t call it an “ad.” Use this space to double-down on your CTA and name it something like “subscribe to my channel”.

    Upload to the channel you’re promoting – upload the ad as unlisted or public to the channel you’re trying to promote.

Video Submission Site:

    http://www.youtube.com/
    http://www.dailymotion.com/
    http://www.vimeo.com/ ETC

Google Ranking Factor

On-Page factors:

The way your page is optimised has the most profound effect on its rankings. Here are the page optimization factors that can affect its search visibility:

Keyword in title tag.

 The title meta tag is one of the strongest relevancy signals for a search engine. The tag itself is meant to give the accurate description of the pages content. Search engines use it to display the main title of a search result. Including a keyword in it will indicate to search engine what to rank the page for.
Ideally, the keyword should be placed at the start of the title tag. Pages optimized this way will rank better than those with keyword closer to the title’s tag end.

Keyword in description tag.

The importance of the meta description tag today is often discussed in SEO circles. It is nonetheless still a relevancy signal. It is also crucial for gaining user clicks from search results pages. Including keyword in it makes it more relevant to a search engine and a searcher.
Keyword in H1 tag. H1 tag is yet another relevance factor, serving as a description of the pages content. In spite of an ongoing discussion about its importance, it is still a good practice to include your keyword in a unique H1 tag on a page.

Using keywords in the pages copy.

 Up until not long ago, stuffing your page with keywords was a surefire way to increase its rankings for a particular keyword. That’s not the case anymore. Using the keyword in the copy still sends a relevancy signal of what the content is about. How you place it however has changed drastically.

Length of the content.

These days searchers want to be educated and won’t satisfy with basic information. Google therefore looks for authoritative and informative content to rank first. And it’s a common sense that the longer your content is, the greater the chance that you can cover more aspects of your topic. Don’t be shy of writing long but highly useful copy then.

Duplicate content.

Not all factors can influence your rankings in a positive way. Having similar content across various pages of your site can actually hurt your rankings. Avoid duplicating content and write original copy for each page.
Canonical tag. Sometimes however having two URLs with similar content is unavoidable. One of the ways from preventing this from becoming a duplicate content issue is by using a canonical tag on your site. This tag does one simple thing, it tells Google that one URL is equivalent of another, clearly stating that in spite of two pages having the same content, they are in fact one.

Image Optimization.

It’s not only text that can be optimized on a page but other media too. Images for instance can send the search engine relevancy signals through their alt text, caption and description for instance.
Content Updates. Google algorithm prefers freshly updated content. It does not mean that you have to edit your pages all the time. I believe that for commercial pages, such as product descriptions Google recognizes the fact that they are not as time sensitive as blog posts covering recent events. It is wise however to include some strategy to update certain types of content once every 12 months or so.
Outbound links. Linking to authoritative pages sends trust signals to the search engine. Think of it this way, the only reason why you would send a user to another site is if you wanted them to learn more of the subject. This can be a huge trust factor for Google. Too many outbound links however can greatly diminish the page’s PageRank, hurting its search visibility. Outbound links can affect your rankings but use them in moderation.

Internal links.

Interlinking pages on your site can pass their strength between them.
Keyword in URL. Including keyword in the URL slug (that’s the bit that appears after the “.com/“part of the URL) is said to send another relevancy signal to Google.
Site factors:
There are certain site wide factors that can affect your sites search visibility as well:

Sitemap.

 A sitemap helps search engine to index all pages on your site. It is the simplest and most effective way to tell Google what pages your website includes.
Domain trust. Trust matters. It’s hard no to think that sites Google trusts should rank higher. But how do you build that trust? Brian from Backlinko has a full list of trust factors here. Needless to say, building trust factors of your domain will certainly pay off.
Server location. Some SEOs believe that a servers location helps to boost rankings for that specific country or region.

Mobile optimised site.

Only a year ago, 46% of searchers used mobile exclusively to research. I believe this number increased exponentially in the last 12 months. It would be no surprise then that having a mobile optimised site would affected rankings in some way.
Google Webmasters Tools integration. Lastly, having your site verified at Google Webmasters Tools is said to help with your sites indexing. Even if that’s not the case, the tool provides valuable data you can use to better optimise your site.
Off Page factors:
When ranking your pages, Google looks at factors outside of your site as well. Here are some of the key ones:

The number of linking domains. The number of domains linking to you is one of the most important ranking factors.
The number of linking pages. There might be a number of links from a particular domain to your site, their number is a ranking factor too. However, it is still better to have more links from individual domains rather than from a single domain.

PageRank of linking page

. Not all pages are equal. Links on pages with higher PageRank will be a bigger factor than those on low PR pages. Therefore, you should strive to build links from high PR pages.
Link relevancy. Some SEOs believe that links from pages related to your pages topic carry more relevancy for search engines.

Authority of linking domain

. Similarly to a page PR, the authority of a domain may be a ranking factor too. For that reason, a link from low PR page on a high PR site will be worth more that from a lower PR one.
Links from homepage. Similarly, some SEOs believe that links from a home page of a linking domain carry more strength than those on one of its pages.
Number of dofollow vs. nofollow links. Google officially stated that they don’t count nofollow links (link with rel=nofollow attribute attached). Therefore the number of your do follow links should affect your rankings too.

Diversity of link types.

The types of links you build to your site matters too. Too many links of one type may be a spam indicator and impact your rankings negatively.
Contextual links. It is said that links within the content of the page are worth more than links in a sidebar for instance.

Link anchor.

 Anchor text of a link used to be a strong ranking factor. Today it can be used as a web spam indicator, negatively impacting your rankings.

Domain factors:
Lastly, your domain can affect your rankings as well. Some of the domain signals aren’t as strong as they used to be, there are few things worth paying attention to:

Domain registration length. Google considers domains registered for longer than a year as more trustworthy. QUOTE.

Domain history.

 You may not be the first person who registered the domain. And if your domain has been penalised in the past, its history might affect its current rankings
.
Country TLD extension. If you try to target a specific local market, it is said that having a domain with a country specific TLD (.pl, .co.uk or .ie for insance) will help to achieve better rankings for that location.