How to Use Pinterest in Your Online Marketing Initiative

It's actual that they had a site that would normally engage the demographics of Pinterest. In the event that you don't think your site would truly fit in, perhaps you're correct, yet there's still advantage to be had. I've even seen pins of items as commonplace as convenient stockpiling compartments become famous online on social networking channels; it truly comes down to inventiveness and exertion behind the crusade. Social networking promoting is one of the three mainstays of an effective SEO crusade, and Pinterest is a major player in the social networking domain at this time.

There are numerous approaches to utilize Pinterest for positive-ROI advantage. In the event that you need to begin with it, here are a couple tips to remember:

Be Selective: Don't pin every single product in your store, every image from your blog, etc... Pin the best ones.

Use Teasers: Don't give all the goodies away in one image or one image description. Create pins that relate to your products or service and give just a little info to guide them to your site for more.

Add 'Pin It' Buttons: Just as you integrate social networks and sharing buttons on your website, be sure to add buttons that make it easy for other people to pin your images. Add a follow button for your Pinterest profile, too.

Use Lots of Images: Use lots of images on your site so there's more for people to pin. Remember that you can pin videos, too!

Pin Often, Pin Variety: Pin often. The more you pin, the more people who are likely to see one they like and re-pin, like, follow or comment. Remember that unlike other social networks, images on your boards have a long shelf-life. They aren't buried as easily as a Tweet. Don't just pin your own images, though. Repin, like, follow and comment other pins/pinners that are relevant to your industry or might be interested in your business at some point. Be personable.

Pin Interests: Most people on Pinterest don't want to "see marketing". They want to find what they're interested in and they want to "see people". So as you have time, make boards on topics that interest you and pin and interact on those boards too.

Pin Vertically: By vertically, I mean that literally... use images that are taller than they are wide. Because of Pinterest's layout, it will attract more eyeballs. Using dark borders on your image or adding text (think memes) can also help.

Pin Mashups: Take several examples of something and combine them into a vertical image showing each on in a different block. Great for grouping favorite items, how-to steps, etc.

Feature Customers: Make your customers feel special and they'll keep coming back. You can do that in many ways on Pinterest. You could create a board where you feature a particular customer each week. You can hold contests that require repinning (or whatever you like) for an entry.

Secret Boards: A new feature to Pinterest is secret boards. These can be used in many ways. You could offer a membership type board where only VIP members are invited to view and contribute to the board. You can even use it as a collaboration area for your employees. You could use it for private clippings and viewings of ideas for your landscaping, interior decorating, wedding planner customers (so many possibilities!).

Tools for Pinterest:

There seem to be new tools sprouting up for Pinterest each week and lots of current social media tools are integrating Pinterest. Some are paid tools, but there are lots of free ones. While you may want to invest in some of the more robust paid ones in the future, here are just a few free ones that you can consider using when getting started:

ShareAsImage (Was previously PinAQuote): Quotes and sayings are popular on Pinterest. If you aren't a graphics person it can be a challenge even to create a basic, good-looking quote. It's easy with this tool. Here you can easily create word-based images to share on Pinterest. Simply drag their button to your bookmark bar and it's ready to use whenever you are.

WiseStamp: This is a really cool one, especially for a business. You can display your latest pins in emails that you send. This is a great way to gain new followers. Do you send out a newsletter? By all means, add this to it!

PinPuff: Pin Puff is similar to Klout, but only used for Pinterest. It measures a user's influential potential and even assigns a monetary value to your pins.

Reachli: With Reachli you can actually track the effectiveness of each pin. Social media analytics are important for a successful social media marketing initiative. You simply set up your pin through the website and it'll show you how many repins and likes it gets. You'll see the potential number of people that pin reaches. But what I really like about this is that you can track the number of clicks that the pin has received. Here's an example from the dashboard:

PinReach: I've saved my favorite free Pinterest tool for last. This one is incredible and something that they could easily charge for, in my opinion. The amount of data you can get is incredible, whether you're tracking your own profile and campaigns or you want to spy on other people.

It assigns a score, kind of like PinPuff, but seems much more detailed and accurate. They have a 'guide' to their scoring system that kind of lets you know where stand in comparison to other users. The higher your score, the more influential or popular you are on Pinterest.

Example: only 3 percent of users have a PinReach score of 40. The majority (45.7 percent) fall between a 20 and 29. And only .04 percent have fall between 60 and 69.

Here are just a few screenshots that show just how robust this free tool is:

Trending pins: Here you can see pins that are trending right now. This shot has been cropped to keep it short, but they show way more than this.

This is for trending pins overall. But if you look on your dashboard, you can also look at only your pins to identify your best performing pins (the ones with the most repins). If you click on a particular pin it will take you to the analytics page for that individual pin.

In your dashboard, you can also identify your influential followers (if any). Here are a few of the other really cool reasons I like PinReach...

• Find the highest reaching members with one click
• Find the most popular pins
• Not only find trending pins, but trending members

There are many things on this site that make it my favorite free tool for Pinterest.

Conclusion

I hope this look at Pinterest and the tools available are helpful as you move forward with your online marketing initiative. Pinterest isn't meant for everyone, but it sure can be helpful if your business is visually-oriented. Do you have any other tips for marketing on Pinterest? Let me know in the comments!