Direct impact comes from:
Number of people that like your brand on Facebook Number of Facebook shares Number of Twitter followers Number of tweets mentioning your brand name or including a link to your website Number of people that “have you in their circles” (Google+)
Indirect impact comes from: Increased inbound links and citations due to improved online visibility/brand awareness Increased positive reviews (in Google Local , Yelp, etc.) due to happier customers Decreased bounce rate, higher time on site, and more repeat visitors to your website While the direct impacts are pretty straightforward, I’ll elaborate on the indirect impacts
. Onsite elements include: Share buttons (like, recommend, tweet, bookmark, etc.) Connect buttons (Like a Facebook page, Follow on Twitter, Follow on LinkedIn, etc.) A blog Offsite elements include: Facebook page Twitter account LinkedIn company page Pinterest account Youtube account Guest blog posting Other social media platforms
Number of people that like your brand on Facebook Number of Facebook shares Number of Twitter followers Number of tweets mentioning your brand name or including a link to your website Number of people that “have you in their circles” (Google+)
Indirect impact comes from: Increased inbound links and citations due to improved online visibility/brand awareness Increased positive reviews (in Google Local , Yelp, etc.) due to happier customers Decreased bounce rate, higher time on site, and more repeat visitors to your website While the direct impacts are pretty straightforward, I’ll elaborate on the indirect impacts
. Onsite elements include: Share buttons (like, recommend, tweet, bookmark, etc.) Connect buttons (Like a Facebook page, Follow on Twitter, Follow on LinkedIn, etc.) A blog Offsite elements include: Facebook page Twitter account LinkedIn company page Pinterest account Youtube account Guest blog posting Other social media platforms
No comments:
Post a Comment