Google Analytics Reporting

The Google Analytics Reporting page shows your Audience Overview data.

At the top of the screen, you’ll see the basic Google Analytics menu bar that allows you to go back and forth between the Home page, Reporting, Customization (reports) and Admin section. Further to the right, you can switch to another website within your Google Analytics account.

On the left sidebar, there is a search box to help you find specific reports and a list of links to important areas of your Google Analytics.

Google Analytics Quick Glossary

Dimensions—A dimension is a descriptive attribute or characteristic of an object that can be given different values. Browser, Exit Page, Screens and Session Duration are all examples of dimensions that appear by default in Google Analytics.

Metrics—Metrics are individual elements of a dimension that can be measured as a sum or a ratio. Screenviews, Pages/Session and Average Session Duration are examples of metrics in Google Analytics.

Sessions—A session is the period of time a user is actively engaged with your website, app, etc., within a date range. All usage data (Screenviews, Events, Ecommerce, etc.) is associated with a session.

Users—Users who have had at least one session within the selected date range. Includes both new and returning users.

Pageviews—Pageviews means the total number of pages viewed. Repeated views of a single page are counted.

Pages/Session—Pages/session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.

Avg. Session Duration—The average length of a session.

Bounce Rate—Bounce rate is the percentage of single-page visits (i.e., visits in which the person left your site from the entrance page without interacting with the page).

New Sessions—An estimate of the percentage of first-time visits.

Goals—Goals let you measure how often users take or complete specific actions on your website.

Conversions—Conversions are the number of times goals have been completed on your website.

Campaigns—Campaigns (also known as custom campaigns) allow you to add parameters to any URL from your website to collect more information about your referral traffic.

Acquisition—Acquisition is how you acquire users.

Behavior—Behavior data helps you improve your content.

Google Analytics Behavior Reports

Pageviews—The total number of pages viewed. This number includes repeated views of a single page. In other words, a single person may view the same page several times and each view is counted as a pageview.

Unique Pageviews—The number of individual people who have viewed a specific page at least once during a visit. For example, if a single user views a page more than once during the same visit, only the original view is counted (whereas general Pageviews count each visit). The Unique Pageviews metric counts each page URL + Page Title combination.

Avg. Time on Page—The average amount of time users spend viewing a specific page or screen, or set of pages or screens.

Bounce Rate—The percentage of single-page visits or the number of visits in which people left your website from the same page they entered on. For example, if you visit a single article or page on a website and then leave, that’s counted as a bounce and is factored into the Bounce Rate.

% Exit—The percentage of users who exit from a page or set of pages.