1. Keyword Research
The first step of an SEO process is a keyword research. With keyword research you try to determine which keywords or phrases people are using to search your blog or competitor’s blog as well as then make a decision which ones to target.
Focus on High Volume with Low Competition:
Perfectly, the keywords with the higher potential are the ones with a high search volume, however with a low competition. Unluckily, as generally also the competitors are doing a like research, these keywords are limited as well as there are not sufficient to maintain a full SEO campaign.
Add Long Tail Keywords:
In such cases, it is suggested to target the “long tail” of keywords. At the present time, most searches are not 1-keyword long, but 2, 3 or even 4 keywords long. All individual searches may have a low search volume, but generally the competition is lower, therefore it is easier to rank along with the first positions.
Do a Competitive Analysis:
It is also essential to analyze the blogs of your competitors, in order to determine new keywords to target.
2. Technical Optimization
Search engines use special software called crawlers, in order to observe your blog’s text as well as code. If your blog is not precisely perfect, it may be complicated for a crawler to examine as well as understand all of your blog content and it may have as a result that your blog pages will rank lower in the search engines results pages, or even worst, not at all. It is significant though that the following technical points are checked.
URL Structure:
Good SEO perform for URLs is to maintain them under 100 characters long, to use dashes instead of underscore as well as to keep away from special characters.
Title Tags:
Every blog page should have a unique Title Tag, 65-75 characters long. It is also significant that the basic keywords be present in the beginning of the title.
Meta Description Tags:
A Meta Description Tag should be unique for each page, up to 160 characters long as well as contain 1-2 sentences that explain the page.
Heading Tags:
Headings are part of the HTML of a page and they are noticeable to the blog visitors. There are 6 different headings, from H1 to H6. Each page should have only one, distinctive H1 heading tag.
Duplicate Content:
Duplicate content problem arise when the exact same content be present in your blog under 2 or more different URLs. This can have a harmful effect for blog ranking, as search engines do not know which version to comprise in their index. It is though suggested to solve any duplicate content problem in your blog, by removing the duplicate content or create redirections among the multiple versions.
Structured Data:
With structured data, you can add unique markup to your article, so that search engines can without difficulty understand its type. This can potentially help to get higher rankings. It can also suggest rich snippets for your blog pages in the search results pages. Rich Snippets give a small sample of the page’s article in the results pages of search engines, building it more famous. In http://www.schema.org, you can find out different schemas for different types of article, like articles, movies, products, events, persons of organizations as well as use them in your blog.
Sitemaps:
Search engines exploit the XML sitemap protocol, so it is significant that your blog contains an XML sitemap. After its making, it has to be submitted in Google Webmaster Tools, so that all of the blog’s article its crawled. It also has to be updated as well as re-submitted every time new article is added in the blog.
Rich Media:
Every image should have an associated tag. This is an HTML tag that let to briefly describing the article of the image, so that search images can easily understand it. It is also supportive to use related keywords for the filename, instead of random letters also numbers. For videos you can add the transcription text and add a video sitemap in your blog.
3. Usability
Search engines try to provide to their user’s results that are helpful as well as assure them. For this basis they take into account the engagement metrics of a blog. As Google recommends “In general, webmasters can increase the rank of their blogs by creating high-quality blogs that users will want to use as well as share”. You should maintain the following usability tips in mind:
Overall Appeal:
Usability includes things like visibly labeling different parts of the blog so visitors can easily find their way around, building important areas of the page easy to spot or making it easy to find contact information.
Navigation:
Search engines may rank a huge number of a blog’s pages at the same time, which means that people will be able to access a blog from pages other than the home page. Lacking of good navigation that covers the whole blog, visitors could acquire stuck on a page and not be able to move on to explore more of a blog.
Information Architecture:
Information Architecture is the frame of your blog from which all other aspects are built – including form, function, navigation as well as interface, communication, and visual design.
Content Quality:
For usability reasons, no page should ever be longer than 800 words with the exception of blog posts. This article needs to include the relevant keywords for the page. Having unique and keyword rich text on a page can help to increase search engine rankings extensively.
4. Content Marketing
As Google always updates and optimizes its algorithm in regulate to provide the best results to users, it gives more and more significance to useful, fresh as well as engaging content. Nowadays, quality content is the base of a successful SEO campaign. It is significant thought for every blog to invest in the making of fresh, appealing and quality content, like the following:
Blog:
Fresh as well as useful content can rank high in search engines. It can also be a method to get new links and boost the authority of the whole blog, when people are sharing it.
Guides, Ebooks, or other Useful Content:
These are parts of content that require more effort, but if they are promoted properly they can help to bring new links for several months after their establishment.
Infographics, Charts, or other Visual Content:
Again, this is a kind of content that can attract new links to a blog. It is best method to Boost your Blog Search Engine Ranking.
5. Social Media Strategy
According to current studies social signals are among the most significant ranking factors. That means the social media are at this time a strong influencer for SEO as well as it should be part of an SEO campaign. The steps of a booming social media tactic are the following:
Setup your target for Social Media:
These could be for instance increasing the size of the group of people and gain more publicity for your content.
Understand your Audience:
Before start being active in social media, you should research as well as understand the users that are paying attention in your market.
Choose your Social Media Channels:
There are so many different social media channels accessible, that it’s impossible for a blog to be successful on all of them. For the beginning, choose 3 to 4 channels where your target viewer is active.
Connect with Influencers:
People with a lot of followers in social media can be helpful, for the reason that they can spread your message to more people. Find them as well as try to connect with them.
Make a Social Media Posting Plan:
For each channel, make a decision how often you will post and what kind of article you are going to use.
6. Link Building
Even if now Google tries to be relevant stricter rules to links, they still continue a very significant ranking factor. Links boost the authority and trustworthiness of a blog. The total number of links is essential, but it is similarly important to get links from a multiplicity of popular and reliable domains. Just bear in mind that the most significant search engines have strict rules against unnatural or paid links, so the link building method consists generally from actions that attract links from reliable sources in a natural method. There are dozens of method for link building; here are the most basic ones:
Guest Blogging:
This is a great method to create useful links. It is essential though to avoid performing high volume as well as low quality guest blogging, for the reason that Google may think about these links unnatural. High excellence guest blogging using original article is the one that works most excellent and can bring best results.
Contests or Giveaways:
A contest or a giveaway is a great method to bring traffic as well as increase responsiveness for a blog, but also to make new links.
Broken Link Building:
With this method, you find recourse pages connected to your blog and you check the links on this page, locating any broken ones. After that, you contact the blog’s owner, informing him about the broken link as well as asking him to replace it with a link to your blog.
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