#SEO
One of the reasons SEO is so universally sought after is because it holds the potential to produce massive levels of website traffic. “The more web traffic you generate, the greater the number of potential sales leads” – so goes the standard mantra. Granted, there is some truth to that. However, traffic alone does not establish image — which is one of the chief components of online branding and one of the fundamental pathways toward achieving long term profit margins.
#SMO
More importantly, a company image established properly through social media outlets like Facebook, YouTube, LinkedIn and Twitter can greatly increase the amount each individual customer spends. This is equally if not more valuable than an increase in traffic alone.
#PPC
Pay per Click (PPC) advertising has become the most popular advertising vehicle for a reason: it works. Paying only for internet users who willingly click your ad has two outstanding benefits. One is that it ensures the site visits stemming from the ads are from relevant members of your target demographic.
The combination of all three of these marketing formats (SEO, SMO and PPC) packs a punch of greater potency than any of these three if executed on their own. It may seem overwhelming to attempt to make the most of even one form of marketing, which is the reason many webmasters only tackle one at a time – and sometimes give up before they reach success.
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